Mel B Helps Online Bingo to Tower Over London

Mel B Helps Online Bingo to Tower Over London

Mel B Helps Online Bingo to Tower Over London

📅20 January 2014, 17:32

Online Bingo Gets So Big, It’s Scary

Former Spice Girl Melanie Brown wasted no time when offered the part to play a 60m bingo fanatic towering over London. When a UK bingo hall came up with the $12million campaign idea, Brown jumped at the chance to represent a game she’s played since childhood, “I grew up in Leeds, bingo was part of community life and a real Friday night ritual.”

The campaign features Mel B, aka Scary Spice, strutting her stuff through busy London and turning heads as she plays jackpot bingo games on a mobile device.

Any Time is Game Time

Not only does the advert allude to the massive scope and popularity of bingo in the UK, but it showcases one of the most important aspects of the game today. Mobile has skyrocketed the exposure of online bingo and the amount of users who choose to participate keeps on growing.
With more and more people online while on the move every day, mobile users may likely outgrow desktop users very soon. As a result, online bingo halls have become a serious business in the UK, especially in the mobile sector, with millions of unique players logging on from all over the country. So, it should come as no surprise how these bingo halls are able to furnish their growing communities with substantial promotions, cash prizes and quality entertainment.